What is a program of work?
A program of work is a set of marching orders, a plan, a calendar. It’s a way to stop missing the opportunity of having Valentine’s products or posting a Father’s Day Sale or that meaningful essay for Veteran’s Day. It helps you have a blog ready or the right photo for the “national day of” or just know it’s that awareness month that is close to your heart. If you need to order supplies and create, it takes even longer! This system helps plan giveaways and sales as well. Oh, and vacation can’t sneak up on you either.
Getting your business on track!
So, what do you need to do?
1. Research what days might be applicable to you. For example, things like the National Day of the Cowboy, Breast Cancer Awareness Month, as well as nationally recognized holidays.
2. Mark those dates on your calendar.
3. Mark a date to start planning content or making posts if lead-up content is necessary.
4. If applicable, mark a date to order supplies or complete production.
Don’t know where to start? Here is a list of ones that I feel are significant to me!
February
17- My birthday
19- President’s Day
March
Brain Injury Awareness Month
2012- Creation of The Buckarette Collection
11- Daylight Savings Time Begins
17- St. Patrick’s Day
25- Palm Sunday
30- Good Friday/Passover begins
April
1- Easter and April Fool’s
12- Holocaust Remembrance Day
15 thru 21- National Cowboy Poetry Week
23- World Book Day
25- Administrative Professionals Day
May
2- 10th Wedding Anniversary
3- National Day of Prayer
5- Cinco De Mayo
12- Quirt’s birthday
13- Mother’s Day
19- Armed Forces Day
28- Memorial Day
June
2017- Creation of Branded in Ink
6- D-day
14- Flag Day
17- Father’s Day
21- 1st day of Summer
July
4- Independence Day
4th Saturday- National Day of the Cowboy
August
Back to School Month
2015- First Hancock/Flick Memorial Cowboy Poetry Show
26- National Dog Day
September
3- Labor Day
22- Autumn Begins
October
8- Columbus Day
16- National Bosses Day
31- Halloween
November
4- Daylight Savings Time Ends
6- Election Day
11- Veterans Day
18- Cinch’s birthday
22- Thanksgiving
23- Black Friday
24- Small Business/Shop local Saturday
26- Sam’s birthday and Cyber Monday
December
7- Pearl Harbor Remembrance
13- National Day of the Horse
21- Winter begins
25- Christmas
31- New Year’s Eve